Trademarks in Cambodia can be categorized into ten broad classes, covering both the traditional marks (words, logos) as well as non-traditional marks like the product shape, architectural designs, and holograms.

The key criteria is that it must be visible – Article 2(a) of the Trademark Law states that a “mark means any visible sign capable of distinguishing the goods (trademark) or services (service mark) of an enterprise”. This excludes such non-traditional marks as sounds, smells, tastes and touches.

 

1. Word

Likely the most common type of trademark in Cambodia, a word mark is simply the combination of letters, registered in standard font without any styling:

CADBURY, ADIDAS, APPLE COMPUTER

 

2. Device / Logo

Drawings or pictures:

 

3. Word & Device

Any combination of drawings or pictures in combination with words:

 

4. Product Shape

The shape of the product itself, also referred to as a type of trade dress or a 3-d mark:

 

5. Product Packaging

Also a type of 3-d mark or trade dress, the packaging that the product comes in, rather than the product itself:

 

6. Label

Rather than the entire packaging, the printing appearing on the packaging can be registered separately:

 

7. Architectural Design

The design of a building or landmark, or elements thereof (see our prior post for more)

 

8. Colors

While single color marks are not registerable, when a color is in combination with a particular product feature, it could be registerable. Christian Louboutin was able to register their red shoe sole:

 

9. Hologram ?

A type of 3-D image, holograms have been registered in other jurisdictions. While our research failed to reveal any registrations in Cambodia, they would likely satisfy the “visual” requirement, and be registerable in our view.

 

10. Motion ?

Distinctive motions are registerable as trademarks in a number of jurisdictions. An uncommon type of trademark, the most famous examples are the rising doors of a Lamborghini and the changing colors of the Microsoft logo on the startup screen. To our knowledge, no motion marks have yet to be filed in Cambodia, but we would likely qualify as “visible” and therefore be accepted.