Join Mr. Pheng Thea, Principal of Abacus IP and the IPR SME Helpdesk expert in Cambodia, to learn about practical IP steps to be taken related to  trademark protection in Cambodia. This presentation is complemented by case studies and a live Q&A session where all questions raised by the webinar attendees are given an expert response.

This Webinar will give European SMEs all the necessary information on trademark protection in the fashion and textile industry in Cambodia. The expert will provide a basic understanding of the Trademark landscape in Cambodia, including registration – and its requirements – as well as enforcement in case your IP rights get infringed. For EU SMEs interested in expanding into Cambodia’s rapidly expanding textile and fashion industry, this Webinar is a perfect first step to explore opportunities for sustainable internationalisation.

May 31st, 2018
Agenda (Brussels time):
10:00-10:05 Welcome and introduction by the IPR SME Helpdesk
10:05-10:45 Presentation by the South-East Asia IPR SME Helpdesk expert Mr. Thea Pheng
10:45-11:00 Live Q&A session


About the South-East Asia IPR SME Helpdesk

he South-East Asia IPR SME Helpdesk supports European Union (EU) small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property (IP) rights in or relating to South-East Asian countries, through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
The South-East Asia IPR SME Helpdesk project is co-funded by the European Commission. The current project runs from January 2015 – December 2017, and comprises a total budget of EUR 2.4 million over the thirty-six month period.

The Helpdesk’s free services for European SMEs include:
Helpdesk Enquiry Service – Confidential Advice
Individual SMEs and SME intermediaries can submit IP enquiries directly to the Helpdesk via phone, email or in person, getting access to a panel of experts to receive free and confidential first-line advice.

The Helpdesk arranges training on IP protection in South-East Asian countries and enforcement in Europe and South-East Asia, tailored to the needs of SMEs, including:
General IP issues, including IP registration and establishing an IP protection strategy.
Practical business challenges such as choosing a South-East Asian business partner, attending a trade fair, licensing.
Helpdesk IP Clinics offering SMEs free 20-minute one-on-one consultations with an IP expert are available at most training events.
Train-the-trainer resources for SME service providers and intermediary bodies (Trade Associations, SME Networks etc.) to improve the awareness of intermediary representatives about the scope and tools offered by the Helpdesk for the benefit of intermediary members.

Industry and business-focused guides and training materials address IP issues in South-East Asia by:
IP topic, including patents, trademarks, copyrights, licensing, dealing with counterfeiting.
Business focus, including IP as a business asset, technology transfer, finding the right lawyer.
Nation and Industry, including textiles, medical devices, ceramics.